70-80% of a consumer’s purchasing decision is made at the point of sale. It is the job of packaging to make a product standout from the crowd. In a sense, packaging is your face in front of the customer just before they make their purchasing decision.
I create packaging which:
- attracts the attention of the target audience
- carries a message, consistent with the brand
- clearly communicates its messages
- is practical and functional
Over the years I have produced wide range of packaging for Maxell Europe’s products.
